Technology has made communications faster and smoother than ever before, yet it seems like true friends are becoming harder and harder to find! However, the need for human friendship remains as fundamental as...
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Friendship & Emotive Advertising

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Playing on our Heart Strings
Playing on our Heart Strings
There are so many advertisements we come across every single day. But, how many of them do you actually remember? Here at Luma, we believe one of the best ways to get...

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Holidays, anyone?
Holidays, anyone?
While the rest of the world put away their sunnies and start heading indoors, Australia is waking up to blooming flowers and warmer spring days. The time has come to get outside...
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Ads for Dads: Some of our favourite Father's Day advertising
Ads for Dads: Some of our favourite Father's Day advertising
Father’s Day has come around once again - that one day a year we show all the dads and father figures in our lives the unconditional...

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Creativity takes center stage in these new tech ads
Creativity takes center stage in these new tech ads
2018 has seen some spectacular ads hitting our screens, and unsurprisingly some of our favourites have come from the big tech brands! Take a...
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Sharing some Mother's Day love: A selection of Mother's Day ads from around the world!
Sharing some Mother's Day love: A selection of Mother's Day ads from around the world!
Mother's Day is just around the corner and we thought we would a look at a some heartfelt and memorable ads...

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Luma Loves Superbowl 2018
Luma Loves Superbowl 2018
February 4th 2018. The snacks were out, living rooms were full and TV’s were tuned into the 52nd Superbowl. On the field, the Patriots and Eagles slugged it out with the...
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Luma's 2017 Christmas ad snapshot
Luma's 2017 Christmas ad snapshot
The year has seemingly flown by and 2018 is in sight!
As we head into the pointy end of the festive season, we thought we'd take a look at the many ads that...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, viral advertising, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Fiat's ad targets the rebellious
Fiat's ad targets the rebellious
Tested for Bad Boys? We’re not sure about the tagline, but the ad did make us chuckle...
Tested for Bad Boys. What Bad Boys Drive.
And...

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Top Super Bowl 2017 ads: What did the fans say?
Top Super Bowl 2017 ads: What did the fans say?
The New England Patriots set a Super Bowl record by coming back from a 28-3 deficit to beat the Atlanta Falcons 34-28. Prior to this no team had...