Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!
The Kansas City Chiefs won their first Super Bowl in 50 years - but who won the ad bowl? This year over 70+ brands tried to cut through the clutter. Who was successful? Who actually won the thoughts and feelings of...