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Who We Are What We Do add+impact®intelligence Insights News
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From the blog

Who won the Ad Bowl 2023?

Super Bowl, effective advertising, super bowl commercials, celebrity advertising, tv advertising, Super Bowl Insights, 2023

Who won the Ad Bowl 2023?

Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!

Luma

Luma

February 26, 2023 · 3 mins read
Spoiler Alert: Super Bowl Treats and Highlights

Super Bowl, Super Bowl Insights, 2023

Spoiler Alert: Super Bowl Treats and Highlights

We are just one week away from the most amazing advertising extravaganza of the year that is Super Bowl (well it is actually a sports game, but we care more about the ads)…and we are so excited.

Luma

Luma

February 6, 2023 · 2 mins read
Campaign Planning for 2023

2023, marketing planning, campaign planning

Campaign Planning for 2023

With the start of the new year comes campaign strategy and planning. While in the past year we have seen marketing spend return to pre-pandemic levels, we are still being bombarded with bad news headlines about inflation,...

Luma

Luma

January 24, 2023 · 6 mins read

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