Luma’s CEO Sally Joubert and COO Georgia Phillips’ recent paper about building strategies for brands in tough times shows the power of going beyond insights. We combined our research on advertising around events like Christmas,...
From the blog
Who won the FIFA Women's World Cup ads?
The FIFA Women’s World Cup is the biggest female sporting event in the world and the 2023 tournament is the biggest and best sporting event this year. Followed by billions worldwide, it set new records both in terms of viewership...
Who won the Ad Bowl 2023?
Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!
Spoiler Alert: Super Bowl Treats and Highlights
We are just one week away from the most amazing advertising extravaganza of the year that is Super Bowl (well it is actually a sports game, but we care more about the ads)…and we are so excited.
Campaign Planning for 2023
With the start of the new year comes campaign strategy and planning. While in the past year we have seen marketing spend return to pre-pandemic levels, we are still being bombarded with bad news headlines about inflation,...