Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!
From the blog
Super Bowl, Super Bowl Insights, 2023
Spoiler Alert: Super Bowl Treats and Highlights
We are just one week away from the most amazing advertising extravaganza of the year that is Super Bowl (well it is actually a sports game, but we care more about the ads)…and we are so excited.
2023, marketing planning, campaign planning
Campaign Planning for 2023
With the start of the new year comes campaign strategy and planning. While in the past year we have seen marketing spend return to pre-pandemic levels, we are still being bombarded with bad news headlines about inflation,...