---
title: Luma Talk | marketing planning
description: marketing planning | Luma Talk
---

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## From the blog

![Building Strategies for Brands in Tough Times](https://blog.lumaresearch.com/hubfs/Sept23%207.png)

[2023](https://blog.lumaresearch.com/tag/2023), [marketing planning](https://blog.lumaresearch.com/tag/marketing-planning), [campaign planning](https://blog.lumaresearch.com/tag/campaign-planning)

### [Building Strategies for Brands in Tough Times Luma’s CEO Sally Joubert and COO Georgia Phillips’ recent paper about building strategies for brands in tough times shows the power of going beyond insights. We combined our research on advertising around events like Christmas,...](https://blog.lumaresearch.com/building-strategies-for-brands-in-tough-times)

[Luma ](https://blog.lumaresearch.com/author/luma)

[ Luma ](https://blog.lumaresearch.com/author/luma)

September 20, 2023  ·  4 mins read

![Campaign Planning for 2023](https://blog.lumaresearch.com/hubfs/Blog%20post%20Jan%2023.png)

[2023](https://blog.lumaresearch.com/tag/2023), [marketing planning](https://blog.lumaresearch.com/tag/marketing-planning), [campaign planning](https://blog.lumaresearch.com/tag/campaign-planning)

### [Campaign Planning for 2023 With the start of the new year comes campaign strategy and planning. While in the past year we have seen marketing spend return to pre-pandemic levels, we are still being bombarded with bad news headlines about inflation,...](https://blog.lumaresearch.com/campaign-planning-for-2023)

[Luma ](https://blog.lumaresearch.com/author/luma)

[ Luma ](https://blog.lumaresearch.com/author/luma)

January 24, 2023  ·  6 mins read