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From the blog

Building Strategies for Brands in Tough Times

2023, marketing planning, campaign planning

Building Strategies for Brands in Tough Times

Luma’s CEO Sally Joubert and COO Georgia Phillips’ recent paper about building strategies for brands in tough times shows the power of going beyond insights. We combined our research on advertising around events like Christmas,...

Luma

Luma

September 20, 2023 · 4 mins read
Campaign Planning for 2023

2023, marketing planning, campaign planning

Campaign Planning for 2023

With the start of the new year comes campaign strategy and planning. While in the past year we have seen marketing spend return to pre-pandemic levels, we are still being bombarded with bad news headlines about inflation,...

Luma

Luma

January 24, 2023 · 6 mins read

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