Now that the we are racing through the second week of the Olympics, it is time to look at some of the advertising winners. Millions have been tuning in via traditional television broadcasts and online streaming services. With 30+...

The world is eagerly awaiting the start of the Paris Olympics and Paralympics. Media coverage is set to reach new heights, using advanced digital platforms and innovative broadcasting techniques to bring the event to a global...

Out of home (OOH) advertising (like posters, transit ads, shopperlites and billboards) is one of the oldest forms of advertising. So, in this modern, hi-tech world, it is interesting to see the continued uplift in spend for this...

People are more likely to trust brands that show diversity in their advertising. Including people with diverse backgrounds, abilities and genders in ads has become increasingly important and helps create a sense of belonging and...

Our favorite time of year is back - the 2024 Super Bowl ad season is here! Every year, we test key ads from the Super Bowl in the USA and analyse them to see what we can learn.  Here are some early insights from this year!

This...

We absolutely love Christmas ads and helping our clients make sure they create advertising to grow their brands. Every year we run our special Christmas add+impact^® study to provide insights to our clients and to see what we can...

At Luma, we love getting into the nitty gritty of what works and what doesn’t for brands and ads. And if there is one aspect of advertising and branding that we know has a big impact, it’s casting! So we thought we would dive...

Luma’s CEO Sally Joubert and COO Georgia Phillips’ recent paper about building strategies for brands in tough times shows the power of going beyond insights. We combined our research on advertising around events like Christmas,...

One of Australia’s most well-known brands turned 100 this week. How many other Australian iconic brands have been with us through everything (wars, economic ups and downs, our lunchboxes in primary school etc) and have been...

Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!

We are just one week away from the most amazing advertising extravaganza of the year that is Super Bowl (well it is actually a sports game, but we care more about the ads)…and we are so excited.

With the start of the new year comes campaign strategy and planning. While in the past year we have seen marketing spend return to pre-pandemic levels, we are still being bombarded with bad news headlines about inflation,...