Luma’s CEO Sally Joubert and COO Georgia Phillips’ recent paper about building strategies for brands in tough times shows the power of going beyond insights. We combined our research on advertising around events like Christmas,...
From the blog


celebrity advertising, tv advertising, 2023, fifa women's world cup, sponsor advertising
Who won the FIFA Women's World Cup ads?
The FIFA Women’s World Cup is the biggest female sporting event in the world and the 2023 tournament is the biggest and best sporting event this year. Followed by billions worldwide, it set new records both in terms of viewership...

advertising heritage, branding
The making of an iconic brand – what we can learn from Vegemite
One of Australia’s most well-known brands turned 100 this week. How many other Australian iconic brands have been with us through everything (wars, economic ups and downs, our lunchboxes in primary school etc) and have been...

Super Bowl, effective advertising, super bowl commercials, celebrity advertising, tv advertising, Super Bowl Insights, 2023
Who won the Ad Bowl 2023?
Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!



Australian Ads, Christmas, Christmas ads, British ads, American ads
What makes a great Christmas ad in 2022...
It is only just the start of December, but the Christmas campaigns are back in full flight....and boy do we love this early Christmas gift! This Christmas Season we have interviewed over 5000 people across Australia, the US and...