Now that the we are racing through the second week of the Olympics, it is time to look at some of the advertising winners. Millions have been tuning in via traditional television broadcasts and online streaming services. With 30+...
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Insights, branding, sponsor advertising
Impactful Sponsorships: How brands can win gold at the Olympics
The world is eagerly awaiting the start of the Paris Olympics and Paralympics. Media coverage is set to reach new heights, using advanced digital platforms and innovative broadcasting techniques to bring the event to a global...