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From the blog

The most audacious experiment ever undertaken by the Advertising Industry

effective advertising, Australian Ads, Insights, Pandemic, ad casting, add+impact, 2025, disability

The most audacious experiment ever undertaken by the Advertising Industry

Five things you must know to improve representation of disability in your ads

Did you know that people with disability make up over 20% of the population and have global spending power of over 8 Trillion US Dollars? But only 1%...

Luma

Luma

May 12, 2025 · 5 mins read
Super Bowl 2025: Top Ads, New Brands, and Memorable Moments

Super Bowl, effective advertising, super bowl commercials, celebrity advertising, tv advertising, Insights, Super Bowl Insights, add+impact, 2025

Super Bowl 2025: Top Ads, New Brands, and Memorable Moments

Unless you’ve been under a rock, you’ll know that yesterday was advertising’s biggest day, and our most favourite day of the year – Super Bowl!!

Luma

Luma

February 11, 2025 · 4 mins read

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