--- title: Luma Talk | Australian Ads description: Australian Ads | Luma Talk --- [Luma Research ![Luma Research](https://blog.lumaresearch.com/hs-fs/hubfs/Luma%20Research/logo/luma.png?width=122&height=27&name=luma.png) ](https://www.lumaresearch.com/) Open menu [ Contact Us ](https://www.lumaresearch.com/contact) [Luma Research ![Luma Research](https://blog.lumaresearch.com/hs-fs/hubfs/Luma%20Research/logo/luma.png?width=122&height=27&name=luma.png) ](https://www.lumaresearch.com/) Close menu [ Who We Are ](https://www.lumaresearch.com/who-we-are) [ What We Do ](https://www.lumaresearch.com/what-we-do) [ add+impact®intelligence ](https://www.lumaresearch.com/add-impact-advertising-intelligence) [ Insights ](https://www.lumaresearch.com/insights) [ News ](https://blog.lumaresearch.com) [ Contact Us ](https://www.lumaresearch.com/contact) ## From the blog ![Tour de France 2025: Cycling Heroes and Top-Rated Ads](https://blog.lumaresearch.com/hubfs/Cycling_Image%20ALT.png) [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [sponsor advertising](https://blog.lumaresearch.com/tag/sponsor-advertising), [2025](https://blog.lumaresearch.com/tag/2025), [Tour de France](https://blog.lumaresearch.com/tag/tour-de-france), [sports ads](https://blog.lumaresearch.com/tag/sports-ads) ### [Tour de France 2025: Cycling Heroes and Top-Rated Ads **The Prince of Suffering. Captain America. The Pog.**](https://blog.lumaresearch.com/tour-de-france-2025-cycling-heroes-and-top-rated-ads) [Luma ](https://blog.lumaresearch.com/author/luma) [ Luma ](https://blog.lumaresearch.com/author/luma) July 28, 2025 · 1 min read ![The most audacious experiment ever undertaken by the Advertising Industry](https://blog.lumaresearch.com/hubfs/Shift20BlogPost_2.jpg) [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [Insights](https://blog.lumaresearch.com/tag/insights), [Pandemic](https://blog.lumaresearch.com/tag/pandemic), [ad casting](https://blog.lumaresearch.com/tag/ad-casting), [add+impact](https://blog.lumaresearch.com/tag/addimpact), [2025](https://blog.lumaresearch.com/tag/2025), [disability](https://blog.lumaresearch.com/tag/disability) ### [The most audacious experiment ever undertaken by the Advertising Industry ## Five things you must know to improve representation of disability in your ads Did you know that people with disability make up over 20% of the population and have global spending power of over 8 Trillion US Dollars? But only 1%...](https://blog.lumaresearch.com/the-most-audacious-experiment-ever-undertaken-by-the-advertising-industry) [Luma ](https://blog.lumaresearch.com/author/luma) [ Luma ](https://blog.lumaresearch.com/author/luma) May 12, 2025 · 5 mins read ![What makes a great Christmas ad in 2022...](https://blog.lumaresearch.com/hubfs/Christmas%20ads%20blog%20post.png) [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [British ads](https://blog.lumaresearch.com/tag/british-ads), [American ads](https://blog.lumaresearch.com/tag/american-ads) ### [What makes a great Christmas ad in 2022... It is only just the start of December, but the Christmas campaigns are back in full flight....and boy do we love this early Christmas gift!  This Christmas Season we have interviewed over 5000 people across Australia, the US and...](https://blog.lumaresearch.com/what-makes-a-great-christmas-ad-in-2022) [Luma ](https://blog.lumaresearch.com/author/luma) [ Luma ](https://blog.lumaresearch.com/author/luma) December 6, 2022 · 4 mins read ![The ads that scored a gold medal during the 2020 Tokyo Olympics](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-31-97-AM.png) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [The ads that scored a gold medal during the 2020 Tokyo Olympics After a false start and many ongoing barriers, the 2020 Tokyo Olympics were a standout. There were many ‘firsts’ at these games. This made them memorable and didn’t stop sponsors and advertisers from getting...](https://blog.lumaresearch.com/single-post/the-ads-that-scored-a-gold-medal-during-the-2020-tokyo-olympics) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) August 12, 2021 · 1 min read ![Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-50-22-AM.png) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US There have been a lot of opinions thrown around about Australia’s Vaccination Campaign and what Australia should be doing to convince people to get the jab. But for all the publicity, we haven’t seen a lot of...](https://blog.lumaresearch.com/single-post/why-australia-needs-to-step-up-their-game-on-vaccine-commercials-compared-to-nz-uk-and-us) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) June 18, 2021 · 3 mins read ![What is Worse – Wearout or Under Exposure?](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-18-02-55-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [What is Worse – Wearout or Under Exposure? So, I have a tough question for you. Is your ad REALLY worn out? Or are you just bored with it? If there is just **one** piece of advice I could share with marketers about their advertising, it is to ***STOP*** changing...](https://blog.lumaresearch.com/single-post/what-is-worse-wearout-or-under-exposure) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) April 2, 2021 · 5 mins read ![Make them laugh and they will love you forever – 5 tips on how to get humour right](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-13-79-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Make them laugh and they will love you forever – 5 tips on how to get humour right Last week I was asked by one of our clients whether they should consider using more humour in their advertising. They were unsure, because as a large Australian business, they have an important job to serve the community, but...](https://blog.lumaresearch.com/single-post/make-them-laugh-and-they-will-love-you-forever-5-tips-on-how-to-get-humour-right) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) March 25, 2021 · 8 mins read ![The 2021 Ad Bowl winners are...!!!](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-12-38-09-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [The 2021 Ad Bowl winners are...!!! The most exciting time in the advertising year has come! Super Bowl Insights are in and what an unprecedented year it has been.](https://blog.lumaresearch.com/single-post/the-2021-ad-bowl-winners-are) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) February 20, 2021 · 3 mins read ![Super Bowl - Super Ads](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-26-93-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Super Bowl - Super Ads I measure the impact of ads. It’s my thing and I love it. So Monday was my favourite day of the year. Nope, it was not Christmas or my birthday – I love Super Bowl. Not the game so much – just the ads. Me,...](https://blog.lumaresearch.com/single-post/super-bowl-super-ads) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) February 11, 2021 · 4 mins read ![Pre-Super Bowl 2021](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-14-64-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Pre-Super Bowl 2021 It is just ONE WEEK until the most exciting day of the advertising calendar – SUPER BOWL! And we are expecting this year to be ESPECIALLY INTERESTING! Ok, so let’s get the facts of the game out of the way, so we...](https://blog.lumaresearch.com/single-post/super-bowl-2021-seven-days-out) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) February 2, 2021 · 3 mins read ![Make Lamb, Not Walls…..A Timely Reminder](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-53-76-AM.png) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Make Lamb, Not Walls…..A Timely Reminder Each year we look forward to the launch of **Meat & Live Stock Australia’s (MLA)** iconic Lamb ads. And this year was no exception. It is always a question of how this year’s ad could possibly outshine the last. For...](https://blog.lumaresearch.com/single-post/make-lamb-not-walls-a-timely-reminder) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) January 29, 2021 · 3 mins read ![Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-18-00-02-AM.png) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion Love it or Hate it? This year’s Australia Day ad “We’re all part of the story” has aired amid growing controversy and media debate. But what do regular Australians think about it?   The controversial ad still...](https://blog.lumaresearch.com/single-post/australia-day-we-re-all-part-of-the-story-but-we-don-t-all-share-the-same-opinion) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) January 21, 2021 · 3 mins read