The other most successful ad at the Olympics this year was Toyota’s Breaking Point. The ad told the story of how the Toyota product team worked with Paralympian Ryley Batt to re-engineer his wheelchair. The highly original ad attracted Attention and viewers were engaged by Ryley’s performance.
Overall the ads that won at the games did so by:
- Showing Empathy
- Being relatable
- Stood out
- Building Positive Brand Feelings
- Making the brand the star performer