--- title: Luma Talk | Super Bowl Insights description: Super Bowl Insights | Luma Talk --- [Luma Research ![Luma Research](https://blog.lumaresearch.com/hs-fs/hubfs/Luma%20Research/logo/luma.png?width=122&height=27&name=luma.png) ](https://www.lumaresearch.com/) Open menu [ Contact Us ](https://www.lumaresearch.com/contact) [Luma Research ![Luma Research](https://blog.lumaresearch.com/hs-fs/hubfs/Luma%20Research/logo/luma.png?width=122&height=27&name=luma.png) ](https://www.lumaresearch.com/) Close menu [ Who We Are ](https://www.lumaresearch.com/who-we-are) [ What We Do ](https://www.lumaresearch.com/what-we-do) [ add+impact®intelligence ](https://www.lumaresearch.com/add-impact-advertising-intelligence) [ Insights ](https://www.lumaresearch.com/insights) [ News ](https://blog.lumaresearch.com) [ Contact Us ](https://www.lumaresearch.com/contact) ## From the blog ![Super Bowl LX: Is the Super Bowl Fluff enough? .](https://blog.lumaresearch.com/hubfs/Picture1-2.png) [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights) ### [Super Bowl LX: Is the Super Bowl Fluff enough? . SuperBowl LX saw the **Seattle Seahawks defeat the New England Patriots.** But, for those of us working in marketing, the real competition unfolded in the adbreaks.](https://blog.lumaresearch.com/super-bowl-lx-is-the-super-bowl-fluff-enough-) [Luma ](https://blog.lumaresearch.com/author/luma) [ Luma ](https://blog.lumaresearch.com/author/luma) February 16, 2026 · 3 mins read ![Super Bowl LX: Big Plays, Bigger Budgets — But Which Ads Actually Won?](https://blog.lumaresearch.com/hubfs/superbowlblog.png) [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights) ### [Super Bowl LX: Big Plays, Bigger Budgets — But Which Ads Actually Won? Super Bowl is always our favourite day.And this year was another cracker - it was the complete intersection of elite sport, entertainment, politics and advertising.](https://blog.lumaresearch.com/super-bowl-lx-big-plays-bigger-budgets-but-which-ads-actually-won) [Luma ](https://blog.lumaresearch.com/author/luma) [ Luma ](https://blog.lumaresearch.com/author/luma) February 9, 2026 · 2 mins read ![Super Bowl 2025: Top Ads, New Brands, and Memorable Moments](https://blog.lumaresearch.com/hubfs/Superbowl25_2.jpg) [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [tv advertising](https://blog.lumaresearch.com/tag/tv-advertising), [Insights](https://blog.lumaresearch.com/tag/insights), [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights), [add+impact](https://blog.lumaresearch.com/tag/addimpact), [2025](https://blog.lumaresearch.com/tag/2025) ### [Super Bowl 2025: Top Ads, New Brands, and Memorable Moments Unless you’ve been under a rock, you’ll know that yesterday was advertising’s biggest day, and our most favourite day of the year – Super Bowl!!](https://blog.lumaresearch.com/super-bowl-2025-top-ads-new-brands-and-memorable-moments) [Luma ](https://blog.lumaresearch.com/author/luma) [ Luma ](https://blog.lumaresearch.com/author/luma) February 11, 2025 · 4 mins read ![The 2024 SuperBowl Ads are here!](https://dummyimage.com/600x400/f8f8f8/fff%26text=+) [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [tv advertising](https://blog.lumaresearch.com/tag/tv-advertising), [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights), [2023](https://blog.lumaresearch.com/tag/2023) ### [The 2024 SuperBowl Ads are here! Our favorite time of year is back - the 2024 Super Bowl ad season is here! Every year, we test key ads from the Super Bowl in the USA and analyse them to see what we can learn.  Here are some early insights from this year! This...](https://blog.lumaresearch.com/superbowl-2023-insights-0) [Luma ](https://blog.lumaresearch.com/author/luma) [ Luma ](https://blog.lumaresearch.com/author/luma) February 14, 2024 · 4 mins read ![Who won the Ad Bowl 2023?](https://dummyimage.com/600x400/f8f8f8/fff%26text=+) [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [tv advertising](https://blog.lumaresearch.com/tag/tv-advertising), [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights), [2023](https://blog.lumaresearch.com/tag/2023) ### [Who won the Ad Bowl 2023? Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!](https://blog.lumaresearch.com/superbowl-2023-insights) [Luma ](https://blog.lumaresearch.com/author/luma) [ Luma ](https://blog.lumaresearch.com/author/luma) February 26, 2023 · 3 mins read ![Spoiler Alert: Super Bowl Treats and Highlights](https://blog.lumaresearch.com/hubfs/Super%20bowl%20trailer.png) [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights), [2023](https://blog.lumaresearch.com/tag/2023) ### [Spoiler Alert: Super Bowl Treats and Highlights We are just one week away from the most amazing **advertising extravaganza** of the year that is Super Bowl (well it is actually a sports game, but we care more about the ads)…and we are so excited.](https://blog.lumaresearch.com/spoiler-alert-super-bowl-treats-and-highlights) [Luma ](https://blog.lumaresearch.com/author/luma) [ Luma ](https://blog.lumaresearch.com/author/luma) February 6, 2023 · 2 mins read ![Higher Brand Purpose in the 2019 Super Bowl](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-56-27-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Super Bowel 2019](https://blog.lumaresearch.com/tag/super-bowel-2019), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day), [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights), [Toms](https://blog.lumaresearch.com/tag/toms) ### [Higher Brand Purpose in the 2019 Super Bowl More and more brands are taking a higher order brand purpose, so at the 2019 Super Bowl we asked people what they thought... Super Bowl Insights We know it is important that your ads leave people...](https://blog.lumaresearch.com/single-post/2019/03/22/higher-brand-purpose-in-the-2019-super-bowl) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) March 23, 2019 · 2 mins read