Five things you must know to improve representation of disability in your ads

Did you know that people with disability make up over 20% of the population and have global spending power of over 8 Trillion US Dollars? But only 1%...

At Luma, we love getting into the nitty gritty of what works and what doesn’t for brands and ads. And if there is one aspect of advertising and branding that we know has a big impact, it’s casting! So we thought we would dive...