The world is eagerly awaiting the start of the Paris Olympics and Paralympics. Media coverage is set to reach new heights, using advanced digital platforms and innovative broadcasting techniques to bring the event to a global...
From the blog
![Impactful Sponsorships: How brands can win gold at the Olympics](https://blog.lumaresearch.com/hubfs/Jun_24_4.png)
![The making of an iconic brand – what we can learn from Vegemite](https://blog.lumaresearch.com/hubfs/May%2023%20blog%20post.png)
advertising heritage, branding
The making of an iconic brand – what we can learn from Vegemite
One of Australia’s most well-known brands turned 100 this week. How many other Australian iconic brands have been with us through everything (wars, economic ups and downs, our lunchboxes in primary school etc) and have been...