I measure the impact of ads. It’s my thing and I love it. So Monday was my favourite day of the year. Nope, it was not Christmas or my birthday – I love Super Bowl. Not the game so much – just the ads.
Me,...
From the blog
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Super Bowl - Super Ads
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Pre-Super Bowl 2021
It is just ONE WEEK until the most exciting day of the advertising calendar – SUPER BOWL! And we are expecting this year to be ESPECIALLY INTERESTING!
Ok, so let’s get the facts of the game out of the way, so we...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Make Lamb, Not Walls…..A Timely Reminder
Each year we look forward to the launch of Meat & Live Stock Australia’s (MLA) iconic Lamb ads. And this year was no exception. It is always a question of how this year’s ad could possibly outshine the last.
For...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Love it or Hate it? This year’s Australia Day ad “We’re all part of the story” has aired amid growing controversy and media debate. But what do regular Australians think about it?
The controversial ad still...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Tourism Australia hits again
Spring is here! And now it is time for many Australians to tentatively edge out of enforced hibernation and start planning holidays again. Perfectly timed, Tourism Australia (TA) is back on the air with a...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
We want Strong branding…but hold the brand name!
This week the Commonwealth Bank launched its new brand campaign with a 60s TVC. But you will need to pay close attention to work out that it is for CBA – it doesn’t have it written anywhere on the ad. Nope, not even at...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Star goes Starkers for RM Williams – effective use of celebrities in advertising
Ok, so I think I have a new favourite ad. Move over Chris Hemsworth. Move over George Clooney. My world was made just a little bit better this week with the new R.M. Williams ad featuring 2008’s Sexiest Man Alive,...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
The power of emotions during a crisis
The power of emotions during a crisis
Luma recently tested two Victorian Government COVID-19 ads - one featuring health care workers Sam and Sarah and the other Magda Szubanski playing the infamous Sharon. We...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
15s ads – How to get them right
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Click for Vic: A New way to Support Local
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
You Can't Stop Nike
Nike has released another groundbreaking and super emotive ad, reminding us why they remain the world's leading sportswear brand and one of the best advertisers. Since its release last Friday, "You Can't Stop...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
How to advertise in public, when no one is allowed outside.
As the world continues to live in lockdown, we close our doors and open our devices. Since February, Australian NBN has seen a 70% increase in data demand. The need for the internet continues to grow as offices...