At Luma, we love getting into the nitty gritty of what works and what doesn’t for brands and ads. And if there is one aspect of advertising and branding that we know has a big impact, it’s casting! So we thought we would dive...
From the blog


2023, marketing planning, campaign planning
Building Strategies for Brands in Tough Times
Luma’s CEO Sally Joubert and COO Georgia Phillips’ recent paper about building strategies for brands in tough times shows the power of going beyond insights. We combined our research on advertising around events like Christmas,...

celebrity advertising, tv advertising, 2023, fifa women's world cup, sponsor advertising
Who won the FIFA Women's World Cup ads?
The FIFA Women’s World Cup is the biggest female sporting event in the world and the 2023 tournament is the biggest and best sporting event this year. Followed by billions worldwide, it set new records both in terms of viewership...

advertising heritage, branding
The making of an iconic brand – what we can learn from Vegemite
One of Australia’s most well-known brands turned 100 this week. How many other Australian iconic brands have been with us through everything (wars, economic ups and downs, our lunchboxes in primary school etc) and have been...

Super Bowl, effective advertising, super bowl commercials, celebrity advertising, tv advertising, Super Bowl Insights, 2023
Who won the Ad Bowl 2023?
Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!



Australian Ads, Christmas, Christmas ads, British ads, American ads
What makes a great Christmas ad in 2022...
It is only just the start of December, but the Christmas campaigns are back in full flight....and boy do we love this early Christmas gift! This Christmas Season we have interviewed over 5000 people across Australia, the US and...

friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
The ads that scored a gold medal during the 2020 Tokyo Olympics

friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US

friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
What is Worse – Wearout or Under Exposure?
So, I have a tough question for you. Is your ad REALLY worn out? Or are you just bored with it?
If there is just one piece of advice I could share with marketers about their advertising, it is to STOP changing...

friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day