People are more likely to trust brands that show diversity in their advertising. Including people with diverse backgrounds, abilities and genders in ads has become increasingly important and helps create a sense of belonging and...
From the blog
Super Bowl, effective advertising, super bowl commercials, celebrity advertising, tv advertising, Super Bowl Insights, 2023
The 2024 SuperBowl Ads are here!
Our favorite time of year is back - the 2024 Super Bowl ad season is here! Every year, we test key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some early insights from this year!
This...
effective advertising, Christmas, Christmas ads, 2023
The Secrets to Creating Effective Christmas Ads: Insights from the Best
We absolutely love Christmas ads and helping our clients make sure they create advertising to grow their brands. Every year we run our special Christmas add+impact® study to provide insights to our clients and to see what we can...
celebrity advertising, 2023, ad casting
When casting celebrities for your ads...
At Luma, we love getting into the nitty gritty of what works and what doesn’t for brands and ads. And if there is one aspect of advertising and branding that we know has a big impact, it’s casting! So we thought we would dive...
2023, marketing planning, campaign planning
Building Strategies for Brands in Tough Times
Luma’s CEO Sally Joubert and COO Georgia Phillips’ recent paper about building strategies for brands in tough times shows the power of going beyond insights. We combined our research on advertising around events like Christmas,...
celebrity advertising, tv advertising, 2023, fifa women's world cup, sponsor advertising
Who won the FIFA Women's World Cup ads?
The FIFA Women’s World Cup is the biggest female sporting event in the world and the 2023 tournament is the biggest and best sporting event this year. Followed by billions worldwide, it set new records both in terms of viewership...
advertising heritage, branding
The making of an iconic brand – what we can learn from Vegemite
One of Australia’s most well-known brands turned 100 this week. How many other Australian iconic brands have been with us through everything (wars, economic ups and downs, our lunchboxes in primary school etc) and have been...
Super Bowl, effective advertising, super bowl commercials, celebrity advertising, tv advertising, Super Bowl Insights, 2023
Who won the Ad Bowl 2023?
Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!
Australian Ads, Christmas, Christmas ads, British ads, American ads
What makes a great Christmas ad in 2022...
It is only just the start of December, but the Christmas campaigns are back in full flight....and boy do we love this early Christmas gift! This Christmas Season we have interviewed over 5000 people across Australia, the US and...
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