Luma Talk | effective advertising (4)

From the blog

friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day

Celebrities in Advertising

Celebrity ads are unique, more involving and interesting, and this means that they are likely to be noticed.

(Souza & Quintanilha 2006)

Do celebrity ads get more Attention than other ad styles?

One of the most...

Admin

May 4, 2019 6 mins read

Luma Music Insights & Examples

At Luma, clients often ask, 'we're making an ad, but we don't know what music to use.'

Luma has analysed our database of 8000+ ads using our add+impact methodology, to understand what makes an...

Admin

April 4, 2019 4 mins read

friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Super Bowl, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Super Bowel 2019, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day, Super Bowl Insights, Toms

Higher Brand Purpose in the 2019 Super Bowl

More and more brands are taking a higher order brand purpose, so at the 2019 Super Bowl we asked people what they thought...

Super Bowl Insights

We know it is important that your ads leave people...

Admin

March 23, 2019 2 mins read

Love & Mobile: A Story of Millennials and Mobile Marketing

It's that time of the year again, and brands are releasing their Valentine ads to grab the spotlight in one of...

Admin

February 15, 2019 4 mins read

friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Super Bowl, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, super bowl commercials, Super Bowel 2019, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day

Luma Super Bowl Reports 2019

The most-watched sports game of the year is almost upon us, and the biggest brands are jostling for the attention of the 100 or so million Super Bowl viewers. As the Rams and the Patriots fight for the 2019 cup, over 50 brands...

Admin

February 1, 2019 3 mins read

A new perspective on Christmas advertising

Christmas is full of presents, friends, family, and lots and lots of ads. The festive time is notoriously chaotic for advertising, with seemingly...

Admin

December 20, 2018 3 mins read

friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, technology advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, Whirlpool, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, technology, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day

Humanizing Tech

A rising trend in the technology advertising industry is to 'humanize' the tech. In a world increasingly dominated but communication technologies, and the introduction of AI on the...

Admin

November 27, 2018 2 mins read

friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, pedigree, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day, Speights

Friendship & Emotive Advertising

Technology has made communications faster and smoother than ever before, yet it seems like true friends are becoming harder and harder to find! However, the need for human friendship remains as fundamental as...

Admin

October 27, 2018 2 mins read

Playing on our Heart Strings

There are so many advertisements we come across every single day. But, how many of them do you actually remember? Here at Luma, we believe one of the best ways to get...

Admin

October 13, 2018 1 min read

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Holidays, anyone?

While the rest of the world put away their sunnies and start heading indoors, Australia is waking up to blooming flowers and warmer spring days. The time has come to get outside...