Many would think humour is a no go during a crisis, but we found otherwise.
April 2020 has seen a world lockdown of unprecedented scale. Normal life has all but come to a halt. Many are unsure of how to reconnect...
From the blog
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Short-Form Advertising, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Humour for the Consumer
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day, Pandemic
Why consumers want brands to keep advertising
COVID-19 has rapidly transformed every aspect of human function on a global scale, causing brands to reassess their budgets, priorities and strategies moving forward. The effects are felt in every household,...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Super Bowl, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, super bowl commercials, Super Bowel 2019, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, sup, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Advertising Insights from Super Bowl Feb 2020
The Kansas City Chiefs won their first Super Bowl in 50 years - but who won the ad bowl? This year over 70+ brands tried to cut through the clutter. Who was successful? Who actually won the thoughts and feelings of...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Super Bowl, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, super bowl commercials, Super Bowel 2019, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Advertising Insights from Super Bowl Feb 2019
While the Rams and the Patriots had one of the lowest-scoring NFL championships in history, the 2019 Super Bowl ads made one of the most competitive years to date.
Every year, Luma completes an in-depth...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Super Bowl, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, super bowl commercials, Super Bowel 2019, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Pre-Super Bowl 2020
The 2020 Super Bowl is going to be one of the most competitive years yet, and we aren't talking about football. Over 50 brands have put their best ads forward to compete for the hearts and minds of millions of...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Gender and Representation
Research suggests around three-quarters of men and women believe their gender in advertising is inappropriately portrayed. Is your brand contributing to this?
Discussion about gender and gender empowerment is...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Attention Breakdown and Examples
When we test ads, one of our key measures is 'attention'. Attention scores help us find whether the media has been efficient, what the creative strengths/weaknesses are, what the key drivers of cut-through are, whether the ad...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Short-Form Advertising, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Attention, Branding, Message ... is 15s enough?
Attention, Branding, Message ... is 15s enough?
As consumers spend half their media day on social media, on-demand streaming and use ad skipping technology, video ads have...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Integrated Campaigns
We all know that there are benefits to using integrated campaigns, so why wouldn't you ensure a consistent look and feel for your advertising?
...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Mother's Day Examples 2019
Hey Mum - Google
Every parent can...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Celebrities in Advertising
Celebrity ads are unique, more involving and interesting, and this means that they are likely to be noticed.
(Souza & Quintanilha 2006)
Do celebrity ads get more Attention than other ad styles?
One of the most...
friendship, Millenial's, Iceland, Humanity, fmcg advertising, Haley Reinhart, direct advertising, 2019, Humour, Anniversary, Nick Offerman, effective advertising, oculus go, NFL, Coca-Cola, Happy Mother's Day, iphone x, Busch, outdoor advertising, Gillette, Extra Gum, Australian Ads, John Lewis, Bumble, length, feeling, Audi, multi-media advertising, best, music, Google, Gender, American Family Insurance, guerilla advertising, Happy Holidays, L'Oreal, COVID-19, apple, car advertising, celebrity advertising, 25 years, 2020, Lagavulin, luma, International womens day, bestads, dundee, Attention Span, GE, beer, Events, can't help falling in love, oculus, amazon, 3d printing, Mobile Marketing, Heineken, new ads, Christmas, online advertising, augmented reality, new zealand tourism, creative ads, amazon alexa, Cause-related Marketing, Father's Day, Bonding, Insights, ambient advertising, Christmas ads, Greetings, Debenhams, cannes commercials, Mass Mutual, Mother's Day
Luma Music Insights & Examples
At Luma, clients often ask, 'we're making an ad, but we don't know what music to use.'
Luma has analysed our database of 8000+ ads using our add+impact methodology, to understand what makes an...