We have eight key metrics that make up the 'attention' score... brands should consider all eight when making a campaign.
![](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/606706_2a08d401d63f4f359c18aa74fe2ca214~mv2.jpg)
An example of the attention score breakdown:
![](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/606706_110ff4d9b1dd40df82dd8a8b4054de08~mv2.jpg)
Examples of High Scoring Attention Ads
We find Casting, Humour and Music to make up 95% of ad stand out. Here are some Super Bowl ads which scored well in these areas.
NFL 'Get Ready for 100' 2019
Humour: 7.9
Verizon 'First Responders' 2019
Casting: 8.9
NFL 'Giants Dancing' 2018
Here is one of the best ads we tested - with a strong score across all attention metrics...
Tourism Australia 'Dundee' 2018
Breakdown of Dundee's Attention Scores:
![](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/606706_b593e6f6546b442882604ddd91afda2a~mv2.jpg)
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