---
title: Luma Talk | celebrity advertising
description: celebrity advertising | Luma Talk
---

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## From the blog

![Super Bowl 2025: Top Ads, New Brands, and Memorable Moments](https://blog.lumaresearch.com/hubfs/Superbowl25_2.jpg)

[Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [tv advertising](https://blog.lumaresearch.com/tag/tv-advertising), [Insights](https://blog.lumaresearch.com/tag/insights), [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights), [add+impact](https://blog.lumaresearch.com/tag/addimpact), [2025](https://blog.lumaresearch.com/tag/2025)

### [Super Bowl 2025: Top Ads, New Brands, and Memorable Moments Unless you’ve been under a rock, you’ll know that yesterday was advertising’s biggest day, and our most favourite day of the year – Super Bowl!!](https://blog.lumaresearch.com/super-bowl-2025-top-ads-new-brands-and-memorable-moments)

[Luma ](https://blog.lumaresearch.com/author/luma)

[ Luma ](https://blog.lumaresearch.com/author/luma)

February 11, 2025  ·  4 mins read

![The 2024 SuperBowl Ads are here!](https://dummyimage.com/600x400/f8f8f8/fff%26text=+)

[Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [tv advertising](https://blog.lumaresearch.com/tag/tv-advertising), [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights), [2023](https://blog.lumaresearch.com/tag/2023)

### [The 2024 SuperBowl Ads are here! Our favorite time of year is back - the 2024 Super Bowl ad season is here! Every year, we test key ads from the Super Bowl in the USA and analyse them to see what we can learn.  Here are some early insights from this year! This...](https://blog.lumaresearch.com/superbowl-2023-insights-0)

[Luma ](https://blog.lumaresearch.com/author/luma)

[ Luma ](https://blog.lumaresearch.com/author/luma)

February 14, 2024  ·  4 mins read

![When casting celebrities for your ads...](https://blog.lumaresearch.com/hubfs/Oct23%201.png)

[celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [2023](https://blog.lumaresearch.com/tag/2023), [ad casting](https://blog.lumaresearch.com/tag/ad-casting)

### [When casting celebrities for your ads... At Luma, we love getting into the nitty gritty of what works and what doesn’t for brands and ads. And if there is one aspect of advertising and branding that we know has a big impact, it’s casting! So we thought we would dive...](https://blog.lumaresearch.com/when-casting-celebrities-for-your-ads)

[Luma ](https://blog.lumaresearch.com/author/luma)

[ Luma ](https://blog.lumaresearch.com/author/luma)

October 26, 2023  ·  3 mins read

![Who won the Ad Bowl 2023?](https://dummyimage.com/600x400/f8f8f8/fff%26text=+)

[Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [tv advertising](https://blog.lumaresearch.com/tag/tv-advertising), [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights), [2023](https://blog.lumaresearch.com/tag/2023)

### [Who won the Ad Bowl 2023? Once again, our favourite time of year is back - the Super Bowl ad season! Every year, we test the key ads from the Super Bowl in the USA and analyse them to see what we can learn. Here are some of the insights from this year!](https://blog.lumaresearch.com/superbowl-2023-insights)

[Luma ](https://blog.lumaresearch.com/author/luma)

[ Luma ](https://blog.lumaresearch.com/author/luma)

February 26, 2023  ·  3 mins read

![The ads that scored a gold medal during the 2020 Tokyo Olympics](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-31-97-AM.png)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [The ads that scored a gold medal during the 2020 Tokyo Olympics After a false start and many ongoing barriers, the 2020 Tokyo Olympics were a standout. There were many ‘firsts’ at these games. This made them memorable and didn’t stop sponsors and advertisers from getting...](https://blog.lumaresearch.com/single-post/the-ads-that-scored-a-gold-medal-during-the-2020-tokyo-olympics)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

August 12, 2021  ·  1 min read

![Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-50-22-AM.png)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US There have been a lot of opinions thrown around about Australia’s Vaccination Campaign and what Australia should be doing to convince people to get the jab. But for all the publicity, we haven’t seen a lot of...](https://blog.lumaresearch.com/single-post/why-australia-needs-to-step-up-their-game-on-vaccine-commercials-compared-to-nz-uk-and-us)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

June 18, 2021  ·  3 mins read

![What is Worse – Wearout or Under Exposure?](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-18-02-55-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [What is Worse – Wearout or Under Exposure? So, I have a tough question for you. Is your ad REALLY worn out? Or are you just bored with it? If there is just **one** piece of advice I could share with marketers about their advertising, it is to ***STOP*** changing...](https://blog.lumaresearch.com/single-post/what-is-worse-wearout-or-under-exposure)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

April 2, 2021  ·  5 mins read

![Make them laugh and they will love you forever – 5 tips on how to get humour right](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-13-79-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Make them laugh and they will love you forever – 5 tips on how to get humour right Last week I was asked by one of our clients whether they should consider using more humour in their advertising. They were unsure, because as a large Australian business, they have an important job to serve the community, but...](https://blog.lumaresearch.com/single-post/make-them-laugh-and-they-will-love-you-forever-5-tips-on-how-to-get-humour-right)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

March 25, 2021  ·  8 mins read

![The 2021 Ad Bowl winners are...!!!](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-12-38-09-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [The 2021 Ad Bowl winners are...!!! The most exciting time in the advertising year has come! Super Bowl Insights are in and what an unprecedented year it has been.](https://blog.lumaresearch.com/single-post/the-2021-ad-bowl-winners-are)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

February 20, 2021  ·  3 mins read

![Super Bowl - Super Ads](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-26-93-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Super Bowl - Super Ads I measure the impact of ads. It’s my thing and I love it. So Monday was my favourite day of the year. Nope, it was not Christmas or my birthday – I love Super Bowl. Not the game so much – just the ads. Me,...](https://blog.lumaresearch.com/single-post/super-bowl-super-ads)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

February 11, 2021  ·  4 mins read

![Pre-Super Bowl 2021](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-14-64-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Pre-Super Bowl 2021 It is just ONE WEEK until the most exciting day of the advertising calendar – SUPER BOWL! And we are expecting this year to be ESPECIALLY INTERESTING! Ok, so let’s get the facts of the game out of the way, so we...](https://blog.lumaresearch.com/single-post/super-bowl-2021-seven-days-out)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

February 2, 2021  ·  3 mins read

![Make Lamb, Not Walls…..A Timely Reminder](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-53-76-AM.png)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Make Lamb, Not Walls…..A Timely Reminder Each year we look forward to the launch of **Meat & Live Stock Australia’s (MLA)** iconic Lamb ads. And this year was no exception. It is always a question of how this year’s ad could possibly outshine the last. For...](https://blog.lumaresearch.com/single-post/make-lamb-not-walls-a-timely-reminder)

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January 29, 2021  ·  3 mins read