--- title: Luma Talk | music (2) description: music | Luma Talk (2) --- [Luma Research ![Luma Research](https://blog.lumaresearch.com/hs-fs/hubfs/Luma%20Research/logo/luma.png?width=122&height=27&name=luma.png) ](https://www.lumaresearch.com/) Open menu [ Contact Us ](https://www.lumaresearch.com/contact) [Luma Research ![Luma Research](https://blog.lumaresearch.com/hs-fs/hubfs/Luma%20Research/logo/luma.png?width=122&height=27&name=luma.png) ](https://www.lumaresearch.com/) Close menu [ Who We Are ](https://www.lumaresearch.com/who-we-are) [ What We Do ](https://www.lumaresearch.com/what-we-do) [ add+impact®intelligence ](https://www.lumaresearch.com/add-impact-advertising-intelligence) [ Insights ](https://www.lumaresearch.com/insights) [ News ](https://blog.lumaresearch.com) [ Contact Us ](https://www.lumaresearch.com/contact) ## From the blog ![The power of emotions during a crisis](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/606706_79b7c9586b454ff78d3382a05cbd9af0~mv2.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [The power of emotions during a crisis # The power of emotions during a crisis Luma recently tested two Victorian Government COVID-19 ads - one featuring health care workers Sam and Sarah and the other Magda Szubanski playing the infamous Sharon. We...](https://blog.lumaresearch.com/single-post/the-power-of-emotions-during-a-crisis) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) September 30, 2020 · 3 mins read ![15s ads – How to get them right](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-16-37-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [15s ads – How to get them right Last week we had two clients contact us wondering how they could make effective and efficient 15s ads. As marketing budgets continue to be cut as the economy heads into recession, advertisers are searching for ways to achieve...](https://blog.lumaresearch.com/single-post/15s-ads-how-to-get-them-right) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) September 11, 2020 · 7 mins read ![Click for Vic: A New way to Support Local](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-26-37-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Click for Vic: A New way to Support Local With lockdowns in place due to Coronavirus, Victorians cannot travel to regional areas of the state and this has massive economic consequences for small businesses and producers. Victorians are also missing the pleasure of a...](https://blog.lumaresearch.com/single-post/click-for-vic-a-new-way-to-support-local) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) September 2, 2020 · 2 mins read ![You Can't Stop Nike](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-47-47-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [You Can't Stop Nike Nike has released another groundbreaking and super emotive ad, reminding us why they remain the world's leading sportswear brand and one of the best advertisers. Since its release last Friday, "You Can't Stop...](https://blog.lumaresearch.com/single-post/you-can-t-stop-nike) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) August 6, 2020 · 3 mins read ![How to advertise in public, when no one is allowed outside.](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-07-10-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [How to advertise in public, when no one is allowed outside. As the world continues to live in lockdown, we close our doors and open our devices. Since February, Australian NBN has seen a 70% increase in data demand. The need for the internet continues to grow as offices...](https://blog.lumaresearch.com/single-post/how-to-advertise-in-public-when-no-one-is-allowed-outside) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) July 31, 2020 · 3 mins read ![What does the 'Next Normal' mean for Marketing in Australia?](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-12-48-85-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [What does the 'Next Normal' mean for Marketing in Australia?](https://blog.lumaresearch.com/single-post/what-does-the-next-normal-mean-for-marketing-in-australia) [We keep hearing a lot about the 'Next' Normal, but what does it really mean and how does it affect marketing in Australia? We have [discussed ](https://www.lumaresearch.com/post/when-the-going-gets-tough-the-tough-buy-local)how the path out of Covid19 features a greater sense of community,... ](https://blog.lumaresearch.com/single-post/what-does-the-next-normal-mean-for-marketing-in-australia) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) July 15, 2020 · 2 mins read ![When the going gets tough the tough buy local....](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-31-41-AM.png) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [When the going gets tough the tough buy local.... As life returns to (new) normal, what should we do next for our ads and brands? There is no sugarcoating this - it is going to be tough. Looking at our historical data we see that post the GFC there was a...](https://blog.lumaresearch.com/single-post/when-the-going-gets-tough-the-tough-buy-local) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) June 12, 2020 · 2 mins read ![Responsive and Resourceful Advertising For a Recession](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-44-68-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Responsive and Resourceful Advertising For a Recession Maintaining an advertising presence during this pandemic and the upcoming recession is going to be a challenge for many brands. Marketing budgets are cut and social distancing laws limit our ability to film new...](https://blog.lumaresearch.com/single-post/responsive-and-resourceful-advertising-for-a-recession) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) May 14, 2020 · 3 mins read ![Mother's Day this year is about growing closer whilst we are apart...](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-23-30-AM.png) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Mother's Day this year is about growing closer whilst we are apart... Here's to the mothers who make the world go round.   This Mother's Day will be unlike any other. Families are separated, loved ones apart - yet we can't let that stop us from cherishing our mothers. In these...](https://blog.lumaresearch.com/single-post/mother-s-day-this-year-is-about-growing-closer-whilst-we-are-apart) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) May 9, 2020 · 1 min read ![Humour for the Consumer](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-01-63-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Short-Form Advertising](https://blog.lumaresearch.com/tag/short-form-advertising), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Humour for the Consumer Many would think humour is a no go during a crisis, but we found otherwise. April 2020 has seen a world lockdown of unprecedented scale. Normal life has all but come to a halt. Many are unsure of how to reconnect...](https://blog.lumaresearch.com/single-post/2020/04/28/humour-for-the-consumer) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) April 29, 2020 · 2 mins read ![Why consumers want brands to keep advertising](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-34-58-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day), [Pandemic](https://blog.lumaresearch.com/tag/pandemic) ### [Why consumers want brands to keep advertising COVID-19 has rapidly transformed every aspect of human function on a global scale, causing brands to reassess their budgets, priorities and strategies moving forward. The effects are felt in every household,...](https://blog.lumaresearch.com/single-post/2020/04/09/why-consumers-want-brands-to-keep-advertising) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) April 10, 2020 · 2 mins read ![Advertising Insights from Super Bowl Feb 2020](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-12-88-AM.jpg) [friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [Super Bowel 2019](https://blog.lumaresearch.com/tag/super-bowel-2019), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [sup](https://blog.lumaresearch.com/tag/sup), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day) ### [Advertising Insights from Super Bowl Feb 2020 The Kansas City Chiefs won their first Super Bowl in 50 years - but who won the ad bowl? This year over 70+ brands tried to cut through the clutter. Who was successful? Who actually won the thoughts and feelings of...](https://blog.lumaresearch.com/single-post/advertising-insights-from-super-bowl-feb-2020) [Admin ](https://blog.lumaresearch.com/author/admin) [ Admin ](https://blog.lumaresearch.com/author/admin) March 13, 2020 · 2 mins read