---
title: Luma Talk | car advertising (3)
description: car advertising | Luma Talk (3)
---

[Luma Research ![Luma Research](https://blog.lumaresearch.com/hs-fs/hubfs/Luma%20Research/logo/luma.png?width=122&height=27&name=luma.png) ](https://www.lumaresearch.com/)

Open menu

[ Contact Us ](https://www.lumaresearch.com/contact)

[Luma Research ![Luma Research](https://blog.lumaresearch.com/hs-fs/hubfs/Luma%20Research/logo/luma.png?width=122&height=27&name=luma.png) ](https://www.lumaresearch.com/)

Close menu

[ Who We Are ](https://www.lumaresearch.com/who-we-are) [ What We Do ](https://www.lumaresearch.com/what-we-do) [ add+impact®intelligence ](https://www.lumaresearch.com/add-impact-advertising-intelligence) [ Insights ](https://www.lumaresearch.com/insights) [ News ](https://blog.lumaresearch.com)

[ Contact Us ](https://www.lumaresearch.com/contact)

## From the blog

![Advertising Insights from Super Bowl Feb 2019](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-16-38-03-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [Super Bowel 2019](https://blog.lumaresearch.com/tag/super-bowel-2019), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Advertising Insights from Super Bowl Feb 2019 While the Rams and the Patriots had one of the lowest-scoring NFL championships in history, the 2019 Super Bowl ads made one of the most competitive years to date. Every year, Luma completes an in-depth...](https://blog.lumaresearch.com/single-post/2019/02/08/advertising-insights-from-super-bowl-feb-2019)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

March 13, 2020  ·  1 min read

![Pre-Super Bowl 2020](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-1.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [Super Bowel 2019](https://blog.lumaresearch.com/tag/super-bowel-2019), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Pre-Super Bowl 2020 The 2020 Super Bowl is going to be one of the most competitive years yet, and we aren't talking about football. Over 50 brands have put their best ads forward to compete for the hearts and minds of millions of...](https://blog.lumaresearch.com/single-post/2020/02/03/luma-super-bowl-reports-2019)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

February 4, 2020  ·  1 min read

![Gender and Representation](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-4.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Gender and Representation Research suggests around three-quarters of men and women believe their gender in advertising is inappropriately portrayed. Is your brand contributing to this? Discussion about gender and gender empowerment is...](https://blog.lumaresearch.com/single-post/2019/09/24/gender-and-representation)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

September 25, 2019  ·  3 mins read

![Attention Breakdown and Examples](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-12-53-39-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Attention Breakdown and Examples When we test ads, one of our key measures is 'attention'. Attention scores help us find whether the media has been efficient, what the creative strengths/weaknesses are, what the key drivers of cut-through are, whether the ad...](https://blog.lumaresearch.com/single-post/2019/06/05/attention-breakdown-and-examples)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

June 6, 2019  ·  1 min read

![Attention, Branding, Message ... is 15s enough?](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-38-26-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Short-Form Advertising](https://blog.lumaresearch.com/tag/short-form-advertising), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Attention, Branding, Message ... is 15s enough? # Attention, Branding, Message ... is 15s enough? As consumers spend half their media day on social media, on-demand streaming and use ad skipping technology, video ads have...](https://blog.lumaresearch.com/single-post/2019/03/04/attention-branding-message-is-15s-enough)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

June 6, 2019  ·  3 mins read

![Integrated Campaigns](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-16-25-48-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Integrated Campaigns Finding the Best Touch-Points for Your Integrated Campaign We all know that there are benefits to using integrated campaigns, so why wouldn't you ensure a consistent look and feel for your advertising? ...](https://blog.lumaresearch.com/single-post/2019/05/27/integrated-campaigns)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

May 30, 2019  ·  5 mins read

![Mother's Day Examples 2019](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-3.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Mother's Day Examples 2019 Here's a reminder that Mother's Day is just around the corner. Here is some inspiration for the festive season, or maybe just an idea of what to get your mother this weekend! Hey Mum - Google Every parent can...](https://blog.lumaresearch.com/single-post/2019/05/10/mothers-day-examples-2019)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

May 11, 2019  ·  1 min read

![Celebrities in Advertising](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-16-32-59-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Celebrities in Advertising Celebrity ads are unique, more involving and interesting, and this means that they are likely to be noticed. (Souza & Quintanilha 2006) Do celebrity ads get more Attention than other ad styles? One of the most...](https://blog.lumaresearch.com/single-post/2019/05/03/celebrities-in-advertising)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

May 4, 2019  ·  6 mins read

![Luma Music Insights & Examples](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-13-20-71-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Luma Music Insights & Examples At Luma, clients often ask, 'we're making an ad, but we don't know what music to use.' Luma has analysed our database of 8000+ ads using our add+impact methodology, to understand what makes an...](https://blog.lumaresearch.com/single-post/2019/04/03/luma-music-insights-examples)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

April 4, 2019  ·  4 mins read

![Higher Brand Purpose in the 2019 Super Bowl](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-56-27-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Super Bowel 2019](https://blog.lumaresearch.com/tag/super-bowel-2019), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day), [Super Bowl Insights](https://blog.lumaresearch.com/tag/super-bowl-insights), [Toms](https://blog.lumaresearch.com/tag/toms)

### [Higher Brand Purpose in the 2019 Super Bowl More and more brands are taking a higher order brand purpose, so at the 2019 Super Bowl we asked people what they thought... Super Bowl Insights We know it is important that your ads leave people...](https://blog.lumaresearch.com/single-post/2019/03/22/higher-brand-purpose-in-the-2019-super-bowl)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

March 23, 2019  ·  2 mins read

![Love & Mobile: A Story of Millennials and Mobile Marketing](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-12-40-23-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Love & Mobile: A Story of Millennials and Mobile Marketing # Love & Mobile: A Story of Millennials and Mobile Marketing It's that time of the year again, and brands are releasing their Valentine ads to grab the spotlight in one of...](https://blog.lumaresearch.com/single-post/2019/02/14/love-mobile-a-story-of-millennials-and-mobile-marketing)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

February 15, 2019  ·  4 mins read

![Luma Super Bowl Reports 2019](https://blog.lumaresearch.com/hubfs/Imported_Blog_Media/file-Feb-01-2022-01-17-16-43-AM.jpg)

[friendship](https://blog.lumaresearch.com/tag/friendship), [Millenial's](https://blog.lumaresearch.com/tag/millenials), [Iceland](https://blog.lumaresearch.com/tag/iceland), [Humanity](https://blog.lumaresearch.com/tag/humanity), [fmcg advertising](https://blog.lumaresearch.com/tag/fmcg-advertising), [Haley Reinhart](https://blog.lumaresearch.com/tag/haley-reinhart), [direct advertising](https://blog.lumaresearch.com/tag/direct-advertising), [2019](https://blog.lumaresearch.com/tag/2019), [Humour](https://blog.lumaresearch.com/tag/humour), [Super Bowl](https://blog.lumaresearch.com/tag/super-bowl), [Anniversary](https://blog.lumaresearch.com/tag/anniversary), [Nick Offerman](https://blog.lumaresearch.com/tag/nick-offerman), [effective advertising](https://blog.lumaresearch.com/tag/effective-advertising), [oculus go](https://blog.lumaresearch.com/tag/oculus-go), [NFL](https://blog.lumaresearch.com/tag/nfl), [Coca-Cola](https://blog.lumaresearch.com/tag/coca-cola), [Happy Mother's Day](https://blog.lumaresearch.com/tag/happy-mothers-day), [iphone x](https://blog.lumaresearch.com/tag/iphone-x), [Busch](https://blog.lumaresearch.com/tag/busch), [outdoor advertising](https://blog.lumaresearch.com/tag/outdoor-advertising), [super bowl commercials](https://blog.lumaresearch.com/tag/super-bowl-commercials), [Super Bowel 2019](https://blog.lumaresearch.com/tag/super-bowel-2019), [Gillette](https://blog.lumaresearch.com/tag/gillette), [Extra Gum](https://blog.lumaresearch.com/tag/extra-gum), [Australian Ads](https://blog.lumaresearch.com/tag/australian-ads), [John Lewis](https://blog.lumaresearch.com/tag/john-lewis), [Bumble](https://blog.lumaresearch.com/tag/bumble), [length](https://blog.lumaresearch.com/tag/length), [feeling](https://blog.lumaresearch.com/tag/feeling), [Audi](https://blog.lumaresearch.com/tag/audi), [multi-media advertising](https://blog.lumaresearch.com/tag/multi-media-advertising), [best](https://blog.lumaresearch.com/tag/best), [music](https://blog.lumaresearch.com/tag/music), [Google](https://blog.lumaresearch.com/tag/google), [Gender](https://blog.lumaresearch.com/tag/gender), [American Family Insurance](https://blog.lumaresearch.com/tag/american-family-insurance), [guerilla advertising](https://blog.lumaresearch.com/tag/guerilla-advertising), [Happy Holidays](https://blog.lumaresearch.com/tag/happy-holidays), [L'Oreal](https://blog.lumaresearch.com/tag/loreal), [COVID-19](https://blog.lumaresearch.com/tag/covid-19), [apple](https://blog.lumaresearch.com/tag/apple), [car advertising](https://blog.lumaresearch.com/tag/car-advertising), [celebrity advertising](https://blog.lumaresearch.com/tag/celebrity-advertising), [25 years](https://blog.lumaresearch.com/tag/25-years), [2020](https://blog.lumaresearch.com/tag/2020), [Lagavulin](https://blog.lumaresearch.com/tag/lagavulin), [luma](https://blog.lumaresearch.com/tag/luma), [International womens day](https://blog.lumaresearch.com/tag/international-womens-day), [bestads](https://blog.lumaresearch.com/tag/bestads), [dundee](https://blog.lumaresearch.com/tag/dundee), [Attention Span](https://blog.lumaresearch.com/tag/attention-span), [GE](https://blog.lumaresearch.com/tag/ge), [beer](https://blog.lumaresearch.com/tag/beer), [Events](https://blog.lumaresearch.com/tag/events), [can't help falling in love](https://blog.lumaresearch.com/tag/cant-help-falling-in-love), [oculus](https://blog.lumaresearch.com/tag/oculus), [amazon](https://blog.lumaresearch.com/tag/amazon), [3d printing](https://blog.lumaresearch.com/tag/3d-printing), [Mobile Marketing](https://blog.lumaresearch.com/tag/mobile-marketing), [Heineken](https://blog.lumaresearch.com/tag/heineken), [new ads](https://blog.lumaresearch.com/tag/new-ads), [Christmas](https://blog.lumaresearch.com/tag/christmas), [online advertising](https://blog.lumaresearch.com/tag/online-advertising), [augmented reality](https://blog.lumaresearch.com/tag/augmented-reality), [new zealand tourism](https://blog.lumaresearch.com/tag/new-zealand-tourism), [creative ads](https://blog.lumaresearch.com/tag/creative-ads), [amazon alexa](https://blog.lumaresearch.com/tag/amazon-alexa), [Cause-related Marketing](https://blog.lumaresearch.com/tag/cause-related-marketing), [Father's Day](https://blog.lumaresearch.com/tag/fathers-day), [Bonding](https://blog.lumaresearch.com/tag/bonding), [Insights](https://blog.lumaresearch.com/tag/insights), [ambient advertising](https://blog.lumaresearch.com/tag/ambient-advertising), [Christmas ads](https://blog.lumaresearch.com/tag/christmas-ads), [Greetings](https://blog.lumaresearch.com/tag/greetings), [Debenhams](https://blog.lumaresearch.com/tag/debenhams), [cannes commercials](https://blog.lumaresearch.com/tag/cannes-commercials), [Mass Mutual](https://blog.lumaresearch.com/tag/mass-mutual), [Mother's Day](https://blog.lumaresearch.com/tag/mothers-day)

### [Luma Super Bowl Reports 2019 The most-watched sports game of the year is almost upon us, and the biggest brands are jostling for the attention of the 100 or so million Super Bowl viewers. As the Rams and the Patriots fight for the 2019 cup, over 50 brands...](https://blog.lumaresearch.com/single-post/2019/01/31/luma-super-bowl-reports-2019)

[Admin ](https://blog.lumaresearch.com/author/admin)

[ Admin ](https://blog.lumaresearch.com/author/admin)

February 1, 2019  ·  3 mins read