Tested for Bad Boys? We’re not sure about the tagline, but the ad did make us chuckle...
Tested for Bad Boys. What Bad Boys Drive.
And here is Fiat’s 2015 Superbowl ad
From the blog
2023, marketing planning, campaign planning
Building Strategies for Brands in Tough Times
Luma’s CEO Sally Joubert and COO Georgia Phillips’ recent paper about building strategies for brands in tough times shows the power of going beyond insights. We combined our research on advertising around events like Christmas,...
celebrity advertising, tv advertising, 2023, fifa women's world cup, sponsor advertising
Who won the FIFA Women's World Cup ads?
The FIFA Women’s World Cup is the biggest female sporting event in the world and the 2023 tournament is the biggest and best sporting event this year. Followed by billions worldwide, it set new records both in terms of viewership...
advertising heritage, branding
The making of an iconic brand – what we can learn from Vegemite
One of Australia’s most well-known brands turned 100 this week. How many other Australian iconic brands have been with us through everything (wars, economic ups and downs, our lunchboxes in primary school etc) and have been...